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Pretzels Against the Patriarchy: The 2-Day Pop-Up That Took Over Oaktoberfest

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A business report about pretzels against the patriarchy.
A business report about pretzels against the patriarchy.
A page about the history and goal of the Oakland Oktoberfest.
A woman wearing a red hat and apron is preparing food.
A white background with red text that says "History by the Numbers".
A flow chart of the U.S. economy.
A graph showing the sales of a product.
A chart showing the average number of pretzels per hour.
A table with a red border and a summary table written in white.
A spreadsheet showing the Nitty Gritty of a business.
A table of sales with a card only sign.
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What started as a half-joking idea turned into a legit business.

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In just two days at Oaktoberfest, we sold 1,200 pretzels, bringing in $12,602 in revenue and $6,837 in net profit—with zero competition and a whole lot of demand.

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But my favorite part? The Sankey diagram that breaks down exactly where every dollar wentingredients, booth fees, supplies, labor—it all added up fast, but so did our sales.

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We did this for fun, love, and a little rebellion—and somehow ended up running an insanely successful micro-business. Turns out, spotting a market gap and making killer beer cheese is a pretty great business strategy.

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